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Wednesday, November 2

Apple Airs Three New iPhone 4S TV Commercials: Siri, iCloud, and Camera



Apple has kicked its iPhone 4S ad campaign into high gear with three new commercials featuring Siri, the new 8 megapixel camera, and integration with iCloud.
The first, titled “Siri, Snow Today”, is similar to the last Siri iPhone 4S commercial and features people asking Siri a variety of questions and getting responses.
The next commercial is titled “iCloud” and shows an iPhone 4S automatically syncing and uploading documents, changes, music, and pictures to an iPad, MacBook Air, and iMac through the iCloud service:
Finally, the last commercial focuses on the iPhone 4S’s 8MP camera and the new additions to iOS 5 that allow for simple photo editing, like red eye removal and cropping.
Apple has released 3 more iPhone 4S commercials, a second on Siri along with one focusing on the new 8mp, 1080p camera, and one on iCloud.
  • iCloud highlights automatic iTunes Music downloads across devices, Documents in the Cloud propagating updates, iBooks bookmarks copying themselves from iPhone to iPad, and Photo Stream taking the pictures from iPhone and popping them into iPhoto.
  • Camera shows the fast camera access from the Home screen, pinch-to-digitally-zoom, on-device cropping and red-eye removal, and Twitter integration.
  • Siri focuses on “what does may day look like”, pulling up the day’s appointments, “can I walk to the Belvedere Hotel from here”, pulling up Maps and directions, “read me that text”, reading the last last SMS message, and “do you think it will snow today”, bringing up the Weather app.


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