Prada and LG have been chums for quite a while now, having launched both the LG Prada and LG Prada 2 in 2007 and 2008 respectively, and now it seems that the two companies are to reaffirm their commitment to each other with the launch of another mobile phone for 2012.
The Prada phone by LG 3.0, which will be known from this day forth as the LG Prada 3, will hopefully benefit from the collaboration's focus on key elements within the smartphone, including software and user interface down to its design and packaging.
"Our working relationship with Prada is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate," said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. "Having successfully launched two Prada phones by LG, we look forward to collaborating further to develop premium handsets with a strong identity and the most sophisticated style."
Rumoured specs for the device include Android 2.3 spread out on a 4.3-inch display, with 21Mbps HSPA+ all wrapped up in a 9mm thin body.
To be fair the first phone in the series was pretty innovative as it lays claim to being the world's first fully touchscreen mobile and has a place in New York City’s Museum of Modern Art and the Museum of Contemporary Art in Shanghai.
To be fair the first phone in the series was pretty innovative as it lays claim to being the world's first fully touchscreen mobile and has a place in New York City’s Museum of Modern Art and the Museum of Contemporary Art in Shanghai.
Let's hope for some similar innovation with this next handset
LG Prada K2 will feature 4.3 inch bright NOVA display and run a dual-core processor.
LG and Italian fashion label Prada has announced to introduce a new smartphone - LG Prada K2 next year in 2012. The Mobile Indian reported about the LG Prada K2 handset earlier which will come with a 4.3 inch NOVA display and a dual-core processor. However, LG has not revealed actual specifications of the handset.
Both companies had worked together for the first LG Prada phone that was released in 2007 to compete with the original first generation Apple iPhone. Next was the LG Prada II smartphone with slide out Qwerty keyboard and 3G support in the year 2008. The LG Prada II ran LG's own custom operating system instead of Windows Mobile (then) or Android.
The LG Prada K2 handset will have company's super-bright NOVA display with 1000 nits brightness. That will give competition to the Nokia 701 handset which is claimed to have 1000 nits brightness as well.
The LG Prada K2 will come with Android 2.3.x Gingerbread running on it and a dual-core processor. Obviously the smartphone will come with Prada styling.
So far, the company has not committed an exact date of launch or revealed anything on pricing. We just hope that this smartphone better be upgradable to Android 4.0 Ice Cream Sandwich if it launches next year.
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